A controlled professional education partnership — not a franchise

Become an AAFM Authorized Retail Learning Partner

Build a retail finance education business by offering AAFM-approved programs in stock markets, regulatory exam preparation, wealth management, estate planning, compliance and advisory education.

Represent AAFM® India — Indian chapter of AAFM / GAFM (USA), recognised in 151+ countries.

AAFM-controlled certification 6 finance verticals Limited partners per city
Speak to the Partnership Team
Finance Certification Programs
Stock Market Courses
Regulatory Exam Preparation
Wealth & Estate Planning
AAFM-Controlled Standards
The Brand You'll Represent

Partner with a recognised global certification body

As an AAFM Retail Learning Partner you don't build a name from scratch — you deliver programs under AAFM® India, the Indian chapter of AAFM / GAFM (USA), a worldwide board of standards. That recognition is what your learners enrol for.

3,00,000+
Certified alumni
151+
Countries recognition
11+
Global designations
Since 1996
AAFM / GAFM, USA
ISO · TÜV
9001 · 29990 accredited
7,000+
Active students pan-India
The Opportunity

India needs structured finance education, not just market tips

Retail finance education is moving beyond informal tips and scattered videos. Learners want structured, credible, career-oriented programs across capital markets, mutual funds, advisory, wealth, estate planning, compliance and regulatory exam preparation.

The opportunity is not to sell a single course — it is to build a trusted retail finance learning centre for India's next generation of financial professionals.

See the course portfolio
StudentsSeeking finance careers
Stock market learnersStructured, not just tips
MFDs & advisorsProduct depth & credibility
Bankers & RMsWealth & HNI advisory
BFSI professionalsCertification pathways
CAs, lawyers, tax prosEstate, succession, compliance
Course Ecosystem

One partnership. Multiple finance education verticals.

Most training businesses depend on one or two courses. AAFM partners build a full retail finance funnel — from beginner courses to advanced professional programs.

Stock Market & Capital Markets

For students, investors & traders

Structured knowledge of Indian capital markets — from foundations to research.

  • Stock Market Foundation
  • Fundamental & Technical Analysis
  • Derivatives & F&O Basics
  • Equity Research & Portfolio Basics

Regulatory Certification Prep

External securities-market exams

Preparation support for selected regulatory certification examinations.

  • NISM V-A — Mutual Funds
  • NISM VIII — Equity Derivatives
  • NISM Investment Adviser
  • NISM XV — Research Analyst

Wealth Management & Planning

Careers & advisory practice

Programs in wealth, personal finance and client advisory.

  • Chartered Wealth Manager (CWM®)
  • Personal Financial Planning
  • Investment Advisory Practice
  • Retirement & HNI Advisory

Estate Planning & Succession

For advisors, CAs & lawyers

Estate and succession planning for HNI-facing professionals.

  • Chartered Trust & Estate Planner (CTEP™)
  • Wills, Nomination & Probate
  • Private Family Trusts
  • Business Family & NRI Succession

Alternatives & Advanced Products

HNI, UHNI & sophisticated investors

Advanced product programs for senior advisors.

  • PMS & AIF Foundation
  • SIF & New-Age Products
  • Structured Products & MLDs
  • GIFT City / IFSC & Family Office

Compliance, AML & Practice

For BFSI & compliance teams

Regulatory practice for operations, advisory and compliance staff.

  • AML / KYC Foundation
  • Securities Market Compliance
  • Distributor & Adviser Compliance
  • Risk, Suitability & Onboarding
Program Catalogue

Programs you can promote & deliver

Approved partners are authorized to offer selected programs based on capability, faculty strength and delivery readiness.

Stock Market & Capital Market Courses

Help learners move from informal market exposure to structured understanding of securities markets.

Stock Market FoundationEquity Markets & Investing BasicsFundamental AnalysisTechnical AnalysisDerivatives FoundationFutures & Options BasicsTrading Psychology & RiskEquity Research FoundationPortfolio Management BasicsCapital Market Operations

Regulatory Certification Preparation Modules

Preparation support for selected securities-market certification examinations.

AreaExample Preparation Module
Mutual FundsNISM-Series-V-A: Mutual Fund Distributors
Equity DerivativesNISM-Series-VIII: Equity Derivatives
Investment AdvisoryNISM Investment Adviser modules
Research AnalysisNISM-Series-XV: Research Analyst
Securities Market FoundationNISM-Series-XII: Securities Markets Foundation
Compliance / OperationsDepository, Securities Operations & compliance modules
Important Disclaimer
AAFM's regulatory certification preparation modules are training and exam-preparation programs only. Registration, examination, certification, validity and regulatory recognition are governed by the respective certification body, including NISM wherever applicable. AAFM does not issue NISM certificates.

Wealth Management & Financial Planning

For learners building careers or advisory practices in wealth and client advisory.

Chartered Wealth Manager (CWM®)Wealth Management FoundationPersonal Financial PlanningInvestment Advisory PracticeMutual Fund Advisory & DistributionPortfolio Construction BasicsRetirement PlanningRisk & Insurance PlanningHNI Client Advisory SkillsBehavioural Finance for Advisors

Estate Planning & Succession

For wealth advisors, CAs, lawyers, bankers and HNI-facing professionals.

Chartered Trust & Estate Planner (CTEP™)Estate Planning FoundationWills, Nomination & ProbatePrivate Family TrustsSuccession for Business FamiliesGuardianship & Minor Beneficiary PlanningNRI Estate PlanningFamily Office Succession

Alternative Investments & Advanced Products

For advisors serving HNI, UHNI and sophisticated investors.

PMS FoundationAIF FoundationSIF & New-Age Investment ProductsStructured Products & MLDsGIFT City & IFSC BasicsCross-Border Wealth PlanningFamily Office Investment StructuresAlternative Investment Advisory Practice

Compliance, AML & Regulatory Practice

For BFSI professionals, compliance teams, operations staff and advisors.

AML / KYC FoundationSecurities Market ComplianceDistributor ComplianceInvestment Adviser ComplianceResearch Analyst ComplianceRisk, Suitability & DocumentationClient Onboarding & Regulatory Processes
Partner Enablement

You're not on your own — here's the full toolkit

AAFM gives approved partners the academic, operational and marketing foundation to launch and run a serious finance education business.

Approved Course Portfolio

Programs across finance, markets, regulatory prep, wealth & estate planning.

Brand Association

Right to use approved AAFM partner branding.

Learning Resources

Approved curriculum, course outlines and learning support.

LMS Support

Structured digital learning resources, wherever applicable.

Marketing Material

Brochures, creatives, campaign templates and webinar themes.

Sales & Counselling Support

Counselling scripts, pitch decks and learner pathway maps.

Faculty Support

Trainer approval, empanelled trainers or train-the-trainer support.

Batch Delivery Process

Guidance on batch planning, attendance and learner engagement.

Certification & Growth Support

Central certification plus a course ladder to flagship & CPD programs.

How You Earn

A multi-stream revenue model — not a one-course shop

Because one partnership unlocks several verticals and a full course ladder, approved partners can build revenue across multiple streams instead of depending on a single course.

Retail AdmissionsEnrolments across verticals
Training DeliveryClassroom / online batches
Candidate CounsellingGuided learner advisory
Exam Prep SupportRegulatory exam preparation
Workshops & SeminarsLocal events & webinars
Advanced ProgramsUpgrades to flagship courses
Renewals & CPDRecurring continuing education
Repeat & ReferralsLadder & word-of-mouth
Detailed commercial terms are shared with shortlisted applicants after evaluation.Discuss the Commercial Model
Go-To-Market

One catalogue, many buyers — who you'll serve

Map the right program to the right audience and sell across segments from the same centre.

Learner SegmentSuitable Programs
College studentsStock market foundation, securities market foundation, career finance courses
Graduates seeking finance jobsCapital markets, mutual funds, operations, research and compliance
Stock market learnersEquity markets, derivatives, technical analysis, risk management
MFDsMutual funds, wealth management, PMS, AIF, estate planning
Bankers & RMsWealth management, investment advisory, HNI advisory
CAs & lawyersEstate planning, trusts, succession and compliance
BFSI professionalsRegulatory prep, AML/KYC, investment advisory and compliance
Why Partner With AAFM

Build more than a course centre. Build a finance learning business.

Broader Course Portfolio

A full retail finance funnel across markets, wealth, estate, compliance and advisory.

Multiple Learner Segments

Students, professionals, MFDs, advisors, bankers, CAs, lawyers and BFSI employees.

Entry-to-Advanced Ladder

Move learners from foundation courses to flagship certifications over time.

Local Market Positioning

Become the recognised local destination for finance & BFSI learning.

Certification-Led Credibility

Professional pathways create seriousness and long-term engagement.

Continuing Education & Renewals

Recurring revenue through CPD, masterclasses and renewal programs.

The Partner Advantage

What you leverage from day one

A new training business starts cold. An AAFM partner starts with a recognised brand, a ready catalogue and a support system behind them.

A recognised name to sell

Learners enrol for credentials backed by AAFM / GAFM (USA) recognition across 151+ countries — not an unknown local brand.

A ready, multi-vertical catalogue

Six verticals and a full course ladder — no curriculum to design, no syllabus to research.

Marketing & counselling system

Approved creatives, brochures, pitch decks and counselling scripts to convert enquiries.

Faculty & delivery support

Trainer approval, empanelment and train-the-trainer so delivery never blocks you.

Central certification credibility

Certificates issued centrally by AAFM for AAFM programs — your learners trust the outcome.

A growth ladder, not a one-off

Entry courses lead to flagship certifications, renewals and CPD — repeat revenue from the same learner.

Authorization Categories

Choose the partnership model that fits your capability

Three authorization categories — not pricing tiers. Each carries clear permissions and responsibilities.

Model 1

Retail Admission Partner

For individuals, counsellors, advisors and networks generating genuine learner enquiries.

  • Promote approved programs & refer candidates
  • Conduct approved awareness sessions
  • Earn approved referral / admission payout
  • Cannot run official classes or issue certificates
By Performance / Invitation
Model 3

Premium Retail Learning Partner

For high-performing partners demonstrating volume, quality and brand discipline.

  • Higher website visibility & co-branded campaigns
  • Priority access to new programs
  • Deeper commercial collaboration
  • Upgrade earned through performance, not purchase
A Controlled Partnership — Not a Franchise

Why this model protects your investment

AAFM keeps the academic framework and certification central, so the brand you sell stays credible. That control is exactly what makes the partnership worth more than a loose franchise.

AAFM Controls

  • Curriculum standards
  • LMS / learning resources
  • Certification process & certificate issuance
  • Assessment framework
  • Brand usage
  • Trainer approval
+

Partner Supports

  • Local marketing
  • Candidate counselling
  • Batch coordination
  • Classroom / online delivery
  • Learner support
  • Local seminars & webinars
Approved Curriculum
Approved Trainers
Controlled Branding
Ethical Counselling
Central Learner Registration
Certification Control
Marketing Compliance
Quality Review
Conventional FranchiseAAFM Retail Learning Partner
Focus on territory salesFocus on learner quality
Local operator controls deliveryDelivery follows AAFM-approved framework
Brand used mainly for local expansionBrand use is controlled & purpose-driven
Quality may vary widelyStandards are monitored
Franchisee may create its own claimsClaims & marketing are regulated
Local centre may own the student relationshipAAFM retains certification & learner standards
Transparency & Compliance

Clear separation: AAFM certifications vs regulatory exam preparation

A transparent, compliant distinction — important for learners, partners and the AAFM brand.

AAFM Certification ProgramsRegulatory Exam Preparation Modules
Certification issued by AAFMPreparation support for external exams
AAFM controls course standardsExternal body controls exam & certificate
AAFM certificate rules applyNISM / relevant body rules apply
Partner delivers approved AAFM coursePartner supports preparation only
Required Disclaimer
For regulatory certification preparation modules, AAFM provides training and preparation support only. The relevant examination, registration, certificate issuance, validity, renewal and regulatory recognition are governed by the respective certification body. AAFM does not issue NISM certificates.
The Process

How to become an AAFM Retail Learning Partner

1

Submit Application

Share your profile, city, organisation and preferred model.

2

AAFM Evaluation

We review background, market potential & suitability.

3

Discussion & Fitment

Discuss course categories, model and rollout plan.

4

Approval & Agreement

Documentation, authorization & onboarding formalities.

5

Training & Setup

Product orientation, counselling & trainer onboarding.

6

Launch & Grow

Begin approved marketing, enrolment & delivery.

Is This You?

Who should apply

For serious partners who want to build a long-term retail finance education business.

Stock Market Academies
Finance Training Institutes
BFSI Trainers
MFD & Advisor Networks
Education Entrepreneurs
Ex-Bankers & Wealth Managers
CA / Legal / Tax Networks
Coaching Centres (Finance Focus)

This opportunity is best suited for serious partners who can maintain learner quality, ethical counselling and professional brand standards. It is not suitable for those seeking a low-control franchise or quick course-resale arrangement.

Eligibility

Eligibility criteria

Finance, education, BFSI or training background
Ability to generate & counsel retail learners
Classroom or online delivery capability
Access to qualified or AAFM-approved trainers
Ethical counselling standards
Willingness to follow the AAFM process & brand discipline

AAFM reserves the right to approve, reject, suspend or terminate partner authorization based on quality, conduct, learner complaints, commercial compliance and brand usage.

Conduct

Responsibilities & restrictions

Partner Must

  • Promote & use only approved programs & material
  • Counsel candidates honestly
  • Register learners via the approved process
  • Use approved / empanelled trainers
  • Maintain attendance & learner records
  • Protect AAFM IP & follow brand guidelines

Partner Cannot

  • Issue AAFM certificates
  • Claim to be an AAFM office/branch unless authorized
  • Modify curriculum or use unapproved trainers
  • Promise job, salary or pass guarantees
  • Represent AAFM as issuing NISM / external certificates
  • Appoint sub-franchisees or sub-partners
Questions

Frequently asked questions

Partnership Basics

An approved partner permitted to promote and deliver selected AAFM-approved retail learning programs under AAFM's standards, brand guidelines and academic framework.

No. It is a controlled professional education partnership where AAFM retains control over curriculum standards, brand usage, certification, assessment and quality.

Course Portfolio & Teaching

Yes — approved partners may offer selected AAFM-approved stock market and capital market courses, depending on faculty capability and authorization category.

Only if you are approved as a trainer or meet AAFM's trainer approval requirements. Otherwise you must use AAFM-approved or empanelled trainers.

Yes, subject to the approved delivery format for the relevant program and suitable infrastructure for classroom delivery.

NISM / Regulatory Exam Preparation

Yes, subject to approval. AAFM may permit partners to offer preparation support for selected NISM certification examinations.

No. NISM certificates are issued by NISM as per its own rules. AAFM provides preparation support only for such external certification examinations.

Commercials, Territory, Brand & Restrictions

We authorize a limited number of partners per city. Market protection or preferred-partner status may be considered in selected cases, but exclusivity is not automatic — it depends on performance, city potential and commercial terms.

AAFM may support partners with brand visibility, campaigns and central enquiries where applicable, but partners are expected to generate local demand.

No. Partners cannot make misleading placement, salary, pass-rate or certification guarantee claims.

Investment depends on the partnership model, course portfolio, delivery format and city. Submit the application form below — AAFM will review your profile and contact shortlisted applicants.

Get Started

Ready to build a serious retail finance education business with AAFM?

If you have the capability to counsel, train and support retail finance learners, apply to become an AAFM Authorized Retail Learning Partner.

Partner Application

Apply to become a partner

A short, structured application. Our partnership team reviews every submission and contacts shortlisted applicants. Prefer to talk first? Reach us directly.

Partner application

We'll review your profile and get back to shortlisted applicants.

✓ Thank you for applying. Our partnership team will review your profile and contact shortlisted applicants.
1 · Basic details
2 · Applicant type
3 · Partnership interest
4 · Capability
5 · Motivation
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